LOGO DESIGN
Creating the logo for Smuggle Bus began with simple, free sketching to get initial concepts down that I could immediately communicate and receive feedback from the client before committing to any digital illustrative work. Meeting with the cybersecurity team, I learned that they carried the software on USB sticks, so it felt very natural to combine the elements of a USB drive and a bus into the logo icon.
Once sketches were complete, I then digitally created finalized the design we best believed captured not only the visual elements, but the streamlined spirit of Smuggle Bus itself.
SmuggleBus
Working with the cybersecurity team of an accounting firm, I created a logo and identity pieces for a software tool the team developed in order to showcase their product at conferences. Along with a logo design, I provided color scheme and layout for presentation decks.
I then bounced around a couple different color schemes before settling on single, duo, and tertiary color options of the logo with a yellow-orange icon and red-orange, mint, dark grey accents.
I adopted the color scheme into the presentation deck options. For greater independency on the team's side, I produced master templates that allotted for enough space for graphics and copy they would need per slide.
